Real Estate Web-Marketing

December 8, 2009
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Replacing the real estate agent with a Web site

Marketing your home without a real estate agent? Want to save dollars in commission fees? Without an agent, however, is easier these days, thanks to web sites which help out homeowners advertise their properties on the hottest real estate sites and even guide them through figuring out how to price their home to sell.

“Homes for Sale” sites don’t claim to replace every service a real estate agent provides, but they and others are close to giving a seller’s home the same online exposure as one that’s commercialized by an agent.

Apparently, homeowners who sell their property on their own may not always tap the pool of buyers that an agent can in the open market. Also, in many cases, for-sale-by-owner dealings are between people who knew each other, such as family or acquaintances, which could also head to a below-market price.

That hasn’t dissuaded many sellers from going it alone. Web sites where householders can advertise their properties abound, search the phrase “homes for sale by owner” to find various examples. The sites’ features and charges vary, but they usually let users make an online ad with details about the home they want to sell, several photos and contact information.

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