Understand the realms of website marketing. These concepts and views could be of help while pursuing that internet real estate marketing.

A Real Estate Web Site is Only For Image and Listing Ads:

This notion may be true for many agents, but not because it has to be. The right content, plus offerings to capture visitor contact information, will generate prospects and commissions.

Make Site Visitors Sign In to Search Listings:

Having the site’s forced registration will get more prospects. Otherwise, possible number of clients will drop immediately. However, some of those prospects can get around it with fake info or find another site without registration. The sites that gather the most leads do so with valuable rich content and special report/info offerings that require their email to get them.

Web Site Leads are Not as Good as a Walk-in or an Ad Phone Call:

Real estate web site leads are only as good or as bad as the site and content that gathered them. Forced registration may get their email address, but if they didn’t like giving it up to search, they may not want to do more with you. Another killer of web site leads is not responding quickly. Responding with canned sales pitches instead of good info will also lose prospects.

Concentrate Most and First on Me and My Qualifications:

Internet real estate shoppers want a fast way to search all the listings. At some point, all that good info about you will become of interest.

There’s a Guru that Can Guarantee My Site Top Search Engine Positions:

Some basic search engine optimization strategies, coupled with relevant and valuable content, will get you better placement over time. Definitely, there are many out there that will tell you this. The facts are that Google, Yahoo, MSN and the other major engines are all way ahead of the so-called “gurus”.

Template Real Estate Web Sites are Banned by Search Engines:

Pre-designed real-estate site templates will allow you to do most of the modification yourself while the vendor provides the design tools you need. It’s unusual that an entire vendor’s customer base gets banned. However, leaving the base content without customizing it can get your site penalized for duplicate content.

Take Advantage of Your Brokerage’s Site Pages Created for You:

Get your own site name and build on your own identity. Though it is a free way to get yourself up on the web, it’s your broker’s site, the company name that’s promoted and you can’t take it with you if you leave.